kaleida is our name for a set of practices that have
been guiding us for a decade.
it’s a kind of toolbox, a structure for getting the most out of any given day, and for gaining clarity around things that matter. they’re called practices because life is practicing. and kaleida has Greek roots: beautiful (kailos) and form (eidos) (creative liberties were taken). the goal in practicing is not to be the best at any one thing, but to bring out the best in ourselves and each other, and in turn, the world. a daily self-guided journey.